Tactile Packaging: The Growing Demand for Textured Boxes in U.S. Retail
The textured boxes. The popularity of these boxes in U.S. retail is due to the aim of brands to differentiate themselves from the competition. The following discusses the growing demand for textured packaging
Nowadays packaging that is only attractive may lag behind in the competitive retail environment. This is because all brands are working to make an attractive box. A brand needs to do something extra that its consumer base will like so that it can stand out amongst the competition.
The following discusses the growing demand for textured packaging in U.S. retail:
Enhances product protection
In the competitive U.S. retail market a brand needs to immediately let people know it focuses on manufacturing quality products. This impression can be given with the packaging of the product. If it conveys quality it will convince people the product is a high-quality one.
Textured packaging is often made with high-quality material allowing the texture to be included properly on the box. Good-quality cardboard or paperboard is usually chosen due to its strength and ability to help a brand end up with custom packaging that is rigid and conveys luxury.
A positive image of a brand is given when it chooses cardboard texture and linen boxes to place its high-end products in. The box will be sturdy and give consumers an exciting experience when they feel the texture on it.
Sensory appeal
The packaging will appeal to the sense of sight if it is designed in a high-end way to stand out to the target audience. For this it should be attractive and you must include the right colors and images on it which will give a good impression of your business.
You can add colors that will let people know about the product such as gold or black if you are selling a high-end item. The packaging design can include graphics that relate to the product as well.
On top of this the packaging will also use the sense of touch to give consumers a more immersive as well as engaging experience that they can remember. This is if the boxes include a texture that conveys what type of product the customer will find in the box.
For instance you can choose printed texture and linen boxes that have a soft texture on them if you are packaging a product like perfume or jewelry in the box. A brand packaging outdoor equipment or a product that is rough can include a rough texture on the box to promote it.
This exciting sensory experience makes the box stand out and helps customers remember the brand selling the product.
Positive unboxing experience
Consumers are increasingly looking for packaging that will give them a good unboxing experience. This excites people and makes them want to buy from a brand.
Textured packaging can give a fun experience that people can remember due to the texture on the box. This texture helps give people a memorable experience which some may even share on their social media platforms therefore promoting the brand.
The packaging needs to even be simple to open and get to the product if people are to have a good unboxing experience. You must design it to stand out and allure the target audience most likely to buy what is in the box.
Helps promote a brand
The right custom texture and linen boxes will help differentiate a brand amongst the competition. This is important to do in the U.S. retail environment that is highly competitive. The attractive packaging design along with the texture can help the box be prominent.
You can add brand details on the box as well so that people know which company’s product is in the packaging and can remember and recognize your brand’s products. Details that you can include will be a brand logo as well as brand colors that people can remember.
You can even add your company’s contact information like its address so that customers can know where it is physically located and contact it if they need to. The social media links of the brand can be added to further let people know about it.
The Textured packaging is able to give customers a tactile experience that they will enjoy and remember. These boxes can stand out in the U.S. retail market due to the unique texture that will be included on them. This will excite consumers making them choose a certain brand even when its products are placed with the competition. The boxes are often strong as well therefore can protect the product and let people know they can expect something that is of a high-quality in the box. They can be customized according to the preferences of the customer base.
