Its not a flashy tactic. But its a smart, lasting one.

Why Press Releases Still Matter for Modern Brands

Press releases arent just about announcing new products. They serve a deeper purpose: showing the world that your brand is active, credible, and growing.

Heres why they still matter today:

• Structured communication: Press releases follow a format that media trusts.

• Google visibility: They help your brand appear in search results.

• Content foundation: One release can fuel blog posts, LinkedIn updates, or newsletters.

• Long-term proof: They live online, creating a searchable history of your growth.

Saromben learned early on that consistent, clear releasesespecially around new partnerships and product launchesled to more inbound interest than ads alone.

Its Not Just NewsIts Positioning

Every press release is an opportunity to frame your brands position in your industry or niche.

Instead of saying we launched a new item, you get to say:

Heres how this product solves a problem people care about.

Thats the power of good positioningand its baked into the press release format.

A strong release answers these questions:

• Why does this matter now?

• Who benefits from this?

• What values or mission are reflected in this update?

When you write with those ideas in mind, a simple update turns into a strategic message.

Platform Is Everything: Why Portal Narasi Helps

A common mistake brands make is publishing press releases only on their own websites. While thats important, it often means the content reaches only existing followers.

Thats where Portal Narasi comes in.

This digital media platform is built around story-first content. Its audience cares about creativity, impact, and authenticity. So when Saromben shared their artisan training initiative via Portal Narasi, it wasnt just newsit became a conversation.

The result? More shares, deeper engagement, and even collaboration inquiries from organizations that aligned with their values.

If your story has heart, Portal Narasi helps it go further.

How to Structure a Press Release That Works

Press releases follow a familiar pattern for a reason. Its what editors expect and what readers are trained to skim.

Heres the standard format:

1. Headline: Clear, no fluff, contains your brand or topic keywords

2. Lead paragraph: The five Wswho, what, when, where, why

3. Body paragraphs: Add relevant detail, background, and product or event info

4. Quote: Humanize the release with a real voicefounder, partner, or participant

5. Boilerplate: A short About Us paragraph describing your brand

6. Media contact: A real person journalists or readers can follow up with

Optional: images, links to a campaign video, or downloadable materials.

When Should You Send a Press Release?

You dont need to wait for massive news. The right timing is when your audience would say, Thats interesting. Id like to know more.

Here are common triggers:

• Product or service launch

• Event or pop-up announcement

• New brand collaboration

• Launch of a sustainability or CSR program

• Release of a report or internal milestone

• Participation in an exhibition or fair

• Media feature or award recognition

If youre proud enough to tell your team, its worth telling the public.

SEO Bonus: Dont Miss the Organic Value

Most press releases are published on platforms that get indexed by Google News and other search engines. That means your release is not just for peopleits for algorithms too.

Quick tips:

• Use long-tail keywords naturally (e.g. ethical home goods Indonesia)

• Add internal links to relevant pages on your website

• Dont keyword-stuffwrite for real humans first

• Include your brand name and location in the first paragraph

Saromben optimized their press releases this way and found that some of their media features continued to bring in traffic months after publishing.

Mistakes to Avoid

A good press release can be ruined by small missteps. Avoid:

• Overhyping the headline Stay factual, not sensational

• Writing in a sales tone Keep it informative

• Forgetting the quote Readers want a human voice

• Skipping the call to action Tell readers what to do next

• Making it too long 500700 words is ideal

And always, always proofread. A typo in a press release is like a stain on a white shirtit gets noticed.

Final Thoughts

In a world of temporary content and fast trends, the press release remains timeless. For brands like Saromben, its more than a toolits a way to communicate with purpose.

Combined with thoughtful distribution through platforms like Portal Narasi, press releases help brands move from unknown to trustedwithout screaming for attention.

So if you have something real to share, skip the gimmicks. Write a press releaseand let the message speak for itself.