Glass Bottles Dominate 2024 Sparkling Wine Packaging Market

Global Sparkling Wine Market to Reach USD 57.3 Billion by 2030, Driven by Premiumization, Millennial Demand, and E-Commerce Expansion
| Garner Insights

The global sparkling wine market, valued at USD 41.6 billion in 2024, is projected to grow to USD 57.3 billion by 2030, expanding at a CAGR of 5.5% from 2025 to 2030, according to a new industry report by Garner Insights.

Accelerated by rising disposable incomes, shifting consumer preferences toward luxury and low-alcohol beverages, and growing e-commerce access, sparkling wine is experiencing robust demand across demographics. Millennials and Gen Z are fueling the shift toward convenience-focused formats like cans, as well as organic and sustainably packaged options, propelling innovation and market expansion globally.

Key Highlights

Market Size: USD 41.6 billion (2024) → USD 57.3 billion (2030)
CAGR: 5.5% (2025–2030)

Champagne Dominance: Leading sparkling wine segment in 2024, with 4.4% CAGR driven by heritage, global prestige, and luxury appeal
Packaging Trend: Glass bottles remain the dominant format (84.8% share in 2024), favored for premium image and sustainability
Top Export Market: North America accounted for 26.9% of global import value in 2024
Leading Region: Europe captured ~40% of global revenue, maintaining leadership in both production and consumption

Market Dynamics

Growth Drivers

Premiumization & Affluence
As global wealth expands, particularly in emerging economies, consumers are increasingly purchasing luxury and experiential sparkling wine products. Brands like Moët & Chandon, Henkell & Co., and E&J Gallo are capitalizing on this trend via limited-edition releases, personalized packaging, and gifting-focused campaigns.

Millennial and Gen Z Demand
Younger consumers are embracing sparkling wine for both celebratory and casual occasions. The rise in low- and no-alcohol offerings, organic labels, and lifestyle branding aligns with health-conscious, experience-driven consumption patterns.

E-Commerce & Direct-to-Consumer (DTC)
Digital retail channels are redefining the path-to-purchase. DTC models, virtual tastings, and subscription-based services allow producers to capture richer margins and foster direct customer relationships. Cross-border platforms in China and India have opened new frontiers for premium exports.

Market Restraints

High Alcohol Taxation
Complex tax structures and regulatory barriers in key markets—like the U.S., India, and parts of the EU—hinder market entry and limit accessibility for boutique or imported brands. This impacts price competitiveness and slows innovation in premium tiers.

Emerging Opportunities

Convenience Packaging Boom
Demand for canned and single-serve sparkling wine is rising sharply, especially in North America. Retailers like Tesco and Target are expanding shelf space, and brands such as Just Enough Wines are gaining traction with on-the-go formats. United Airlines' September 2024 rollout of 250 ml aluminum cans from female-led wine brands exemplifies this shift.

DTC and Digital Expansion
Online-first strategies are offering scalable access to underserved markets. In June 2025, Henkell Freixenet won industry innovation awards for its alcohol-free Freixenet Cordon Negro 0.0%, showing how DTC and wellness trends intersect in driving future demand.

Regional Analysis

Europe

Market Share: ~40% (2024)
The birthplace of Champagne, Prosecco, and Cava, Europe remains the global stronghold. Premiumization, festival consumption, and strong on-trade culture sustain momentum.

North America

Top Import Market: 26.9% of global import value (2024)
Growth fueled by brunch culture, premium dining, and rising popularity of Rosé and canned variants. U.S.-based DTC platforms and vineyard experiences support premium engagement.

Asia Pacific

Rising middle-class incomes, gifting culture, and increased Westernization of consumption habits (particularly in China and India) make APAC a high-growth frontier for both mass and luxury sparkling wines.

Packaging Insights

• Glass Bottles: 84.8% share in 2024; preferred for tradition, recyclability, and quality preservation

• Canned Formats: Rapidly growing among millennials/Gen Z; key in supermarkets, airlines, and e-commerce

Product & Pricing Insights

• Champagne: Luxury benchmark; brands like Dom Pérignon, Veuve Clicquot command global prestige

• Luxury Tier: Fastest-growing segment, driven by experiential gifting and global affluence

• Production Method: Traditional method (Méthode Champenoise) remains the standard for premium segments

Distribution Channel Insights

• On-Trade Dominance: Restaurants, bars, and hotels drive brand awareness and premium positioning

• Off-Trade Growth: Supermarkets, specialty retail, and online channels expanding access, especially in post-pandemic retail rebound

Company Market Share & Innovation

Key market leaders include:
LVMH (Moët & Chandon, Veuve Clicquot), Treasury Wine Estates, Constellation Brands, Accolade Wines, Casella Family Brands, Asahi Group, Bronco Wine, Gruppo Italiano Vini, and Perrier-Jouët

Notable Developments:

• June 2025: Treasury Wine Estates launched a USD 10 million Barossa Valley facility for low- and no-alcohol sparkling wine production

• October 2024: Moët & Chandon introduced a 25% lighter eco-designed bottle under the LVMH LIFE 360 sustainability roadmap

Read more here - https://garnerinsights.com/report/sparkling-wine-market-size