Classic Mistakes You Should Avoid To Make Your Press Release Submission Successful

1 year ago 376

Introduction

Press release submission is a powerful tool if done correctly, it helps you gain media attention for your business or organization. It's also important to understand how to avoid common mistakes when writing a press release format.

Avoid the common mistakes when writing a press release

Don’t make your headline too long.
Don’t include everything about your company in the press release.
Write in third person and use active voice instead of passive voice, which will make it sound more professional. Writing in first person (like “I am writing this article because…”) can also help make your message seem more personal and less dry by showing that you are actually taking action on something specific—which is what most people want to see when they read a message from an organization or individual!
Include contact details and social media links at the end of your press release template so that people can easily find out more information about who wrote it!

One press release can be used for multiple media outlets

If you're looking for a way to spread your message, one press release can be used for multiple media outlets. This is especially true if you have a single press release that has been revised and updated with new information or a new angle.

For example: A reporter from ABC News contacted us about our product and asked us about how it could be used by doctors in their office. They were interested in learning how we were using it along with some other products that are similar, so they could get some more insight into what else was out there on the market today. In order for them to write an article on this topic, they needed additional information from us beyond what was provided in our original news release example (which was sent out as part of an email blast). So we created another version of our previous document which included more details about why doctors should consider implementing these services into their practices - including quotes from current users who had already switched over!

Write a single story in one press release

A media release example is not a blog post. It's not a newsletter. It's not a brochure or magazine article, either—it should be nothing more than an overview of your company and its product or service, with some useful information about how you can help people in the market for it (and who might like to read this).

You'll notice that I didn't say "a good press release" here; that's because there's no such thing as one size fits all when it comes to writing them! The best way to achieve success with your submission is by tailoring it specifically for each publication: if their requirements aren't met by the material you submit, then they won't take it seriously enough for consideration anyway so why bother?

Do not make your headline too long

As a journalist, you should know that the headline is your first impression. Therefore, it needs to be short and catchy in order to catch the attention of readers.

The second mistake many people make when writing sample press release template is that they write their headlines in present tense instead of passive voice. This means they are saying something like “New Product Launches on January 20th!” instead of “The new product launch was scheduled for January 20th at 10am EDT!”

Another mistake writers make with their headlines is writing them in first person singular pronouns such as “I am going to write about this topic today because…” or “My goal for this article will be…” The reason why these types of sentences sound more personal but also less professional is because you're telling people what you're going to do rather than asking them if they'd like it done (as would happen if someone else wrote the same sentence).

Write newsworthy content

Write newsworthy content. The first thing you need to do when writing your press release is make sure that it's actually a newsworthy piece of content. That means that the information in your press release example for event should be new and have been made available by someone else (like an industry magazine or website), not something that has already been reported on elsewhere. If possible, try to include links back to these sources where appropriate so readers can find out more about what you're talking about if they want or need more detail than what's provided in just one sentence or paragraph. For example, if there was recently an incident at your place of business involving some sort of crime being committed then this could easily become worthy material for an article published by local papers; however if this same incident occurred last month but wasn't reported anywhere until now then chances are slim-to-none that anyone would find interest enough in reading up on this news item without having seen mention beforehand elsewhere.*

Keep your press release short and simple

Keep it short and simple. Press releases that are over two pages are considered too long to be effective, so think of your press release as a one-pager and keep it focused on the key points you want to make.

Don't use jargon or industry terms; instead, use words that anyone can understand without having any special knowledge of what they're talking about. If you're writing about something technical, try using plain language (e.g., “a new technology” instead of “a new internet protocol").

Don't include too many quotes from other sources unless you have permission from all parties involved in those quotes (this includes if someone has signed off on it). Also avoid using acronyms for anything else than those that have already been established within your field/industry; otherwise people will understand immediately why there's no need for them at all!

Do not try to include everything about your company in the press release

One of the biggest mistakes you can make when writing a press release is to try and include too much information. If you do, your readers will get tired and lose interest in reading what you have to say.

The best way to avoid this mistake is by focusing on one topic at hand: explaining why your product is unique or different from other similar products on the market today; how customers benefit from using it; etc., without getting distracted by any other details that may be irrelevant for them (like how many employees work for your company).

Always write in third person

You should always write in third person when you're writing a press release example for new product. This is because it's the easiest way to avoid sounding like you're talking about yourself and instead, write from the perspective of someone else. For example:

"The company has developed several new products that customers will love."

This sentence shows that the company is making products, but then also describes them as being "loved." It doesn't sound like an advertisement at all! Instead of saying "we make great products," try saying "our customers love our new product line." That way, you'll be saying exactly what needs to be said without getting too personal with your readers or making them think they know more than they actually do (which could lead them away from wanting further information).

Include your contact details and social media links in the press release

If you're unsure of how to include your contact details, it's best to ask the editor. They'll be able to give you advice on what works best for their publication and their readers.

Your contact information should include:

Email address (if applicable)
Phone number (if applicable)

Press Release Submission is a powerful tool if done correctly, it helps you gain media attention for your business or organization.

Press releases are a powerful tool if done correctly, it helps you gain media attention for your business or organization.

It’s important to know what a event press release template is and how to write one before submitting your first press release. A good newsworthy story with accurate information can help boost the number of views on social media platforms such as Facebook and Twitter, which in turn will cause more people to visit your website or call about an event that you have planned!